Holidays provide excellent opportunities for retailers to boost sales by convincing customers to purchase out-of-the-ordinary goods. If you own a boutique, flower shop, pet store, souvenir shop, or any other kind of retail store, think about implementing at least one of these promotion ideas before Valentine's Day:
1. You can put together a holiday endcap if you don't have enough space to set aside an entire aisle for seasonal items. Be creative; consider adding some romantic movies, music CDs or books to this display. You could also stock the endcap with a few relevant greeting cards.
2. Don't restrict your promotions to the chocolate aisle. Try offering special deals on heart-shaped bakery items, restaurant and hotel gift cards, red wine or jewelry. You could also highlight products that were specifically designed for two people, such as tandem kayaks.
3. Think about creating separate "gifts for him" and "for her" sections in your store. When you select the merchandise, don't forget that men and women have different spending habits on this holiday. Men generally spend twice as much when they purchase Valentine's Day gifts, according to poll data.
If you take the time to adopt one or more of these retail promotion ideas, you'll draw more customers to your business and encourage greater spending. Many shops begin to put Valentine's Day merchandise on their shelves during January, so it's important to get started early.
