If you want to sell more online, it can seem like a difficult task. After all, competition for online consumers is fiercer than ever now that all you need to start a business is a laptop and an internet connection. However, you don't need to worry about missing out on sales ever again when you use these powerful and weird psychological tricks to your advantage.
1. Group Think & Social Proof
While human beings are individuals, everyone is also part of a bigger whole. People are psychologically hardwired to please the community they are involved in. They want to fit in by doing what others are doing. To take advantage of this "group think," you can demonstrate to your target market that other people are already using and loving your product. For example, you can mention in an advertisement that "500 Customers Have Already Lost 2 Inches From Their Waist!" This is social proof at its finest.
2. Exploding Offer
You have probably heard the phrase: "The grass is always greener on the other side." It is a true trait of human nature. People want what they can't have. If something seems to be scarcer, it becomes more valuable. The last cookie in the cookie jar tastes better than the first one. To leverage this weird psychological trick, place a limit on the number of products available (even if you have more available) in your sales. In this way, the offer "explodes" after a certain period of time. Also, you can place a time limit on discounts. For example: "Only 3 days left to get 50% off our shoes. 12 pairs remaining." There is retail point of sale software out there that can make these types of offers much easier on you. Using GiftLogic, for example, you can scan an item and it will automatically ring up at the discounted price without the cashier having to remember.
3. Email Mastery
Never underestimate the power of email. You can create killer autoresponders that automatically follow up with your customers after they purchase a product or just opt into your email list. In this way, you can stay top of mind and convert them to bigger purchases down the road. The beauty of email is that people psychologically view email as something more tangible than the spoken word. Always communicate in writing to your customers, therefore use email at every opportunity.
4. Social Dominance
Social media is important in today's online business world. In order to persuade your target market and use psychology to your advantage, you need to build your brand appropriately. Avoid becoming too confusing in your social messaging by trying to be all things to all people. Instead, pick one "personality" for your business and engage with fans and customers on a regular basis so they learn to trust you. This works because people tend to organize different feelings in different areas of the brain.
5. Referral Riches
Your customers are your greatest asset. With happy clients, customers, or fans, you can create an army of people who talk about your brand to others. Always encourage your customers to share the good news about your products and services. You can "short-circuit" prospects' brains if they hear about your company from a friend first. They will automatically trust you more because they trust their friend.
The online marketplace is an amazing mixture of information, persuasion, and entertainment. If you have an online business or sell anything online, you need to use powerful and proven techniques to gain an edge over your competition. Luckily, that is exactly what this article helps you do. Take the tricks to heart and watch your sales grow like never before.
